In a brilliant PR move, not only has she 'leaked' a pre-publication teaser for the next instalment of the Bridget Jones saga but this 'teaser' has let slip that the much-loved Mark Darcy has shuffled off this mortal coil.
In response to this there's been a social media mutiny and his death has even been reported on the national news!
My first response was utter shock, followed by an immediate need to read the book!
And it seems most of the female population will do the same, even those who swear they're not going to in some sort of misguided protest at Fielding daring to kill off such a national treasure.
Therein lies the masterstroke by the author! Such controversy has got a nation nattering and a nail biting wait for the publication date of 10 October!
Personally I think it would have been nicer if Darcy was still around and perhaps the story centred around him having an affair. But nice doesn't sell millions of books. A Bridget without her Darcy seems inconceivable but the good news is that the devillish Daniel Cleaver is still around to no doubt cause his usual sexy mischief.
Can't wait for the 10th!
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